Home > Development: Our focus is craft
 

Call Us Old Fashioned, But We Believe in Craft

Yeah, yeah, we know, crafting is a word you hardly ever hear any more. But we won't shuffle our feet and hang our heads when we say it. In fact, we're so proud of work and our people that we could just burst.

Crafting is simply the best word we could think of to describe what we do. It seems to us that to craft means to know your work and have that knowledge reflected in what you create. That's exactly how we approach user assistance projects - the help systems and online documents we create, the training we provide, and the technologies we develop to support user assistance design and implementation.

In fact, we'd say the first step to developing great online information is making a commitment to craft.

 Crafting means to approach a project with care. So when we create online help systems or technologies for you, that's what we do: think about the project with you and your users, and develop a system that reflects your goals and our creativity. And we implement with a hands-on attitude that reflects the passion we have for our work.

 When you craft, you have a well-honed process. That means, to us, starting with users. Finding out all we can about how they work and think. Developing content and user interfaces that meet their work goals and skill level. It also means, by the way, continuing to work with your staff and users to get things gone - on time and within budget.

 Crafting means you get your hands dirty. Here, everyone gets involved in the project. Help authors, developers, and artists. We believe we have the best in the business on staff. People who like putting their hands in the clay and who are well-known in the industry for delivering usable, creative results.

 Crafting means to experiment. Your work isn't crafted when you follow the standards set by other organizations without thinking about whether those standards are the best route for your users and products. Sure, we know what the industry standards are. And we always use those standards as a launching point. But we aren't afraid to point out alternatives to you.

 Crafting means to know your tools - the ones you have now and the ones that are coming. Don't get us wrong. Just because we view user assistance development as a craft doesn't mean we're out there with hammers and nails. We use all of the latest technologies, and we're constantly investigating new tools. In fact, we even create our own where we see technology gaps. Hey, what can I say, we're computer geeks, too. :-)

 Crafting means to get things done with economy. The nature of craft requires efficiency. We're masters in developing consistently repeatable processes. We employ templates, scripting, software . . . anything that gets the job done feasibly. That means savings in time and money for you.

Want to know more? Here are some of the specifics on:

• Staff  
• Design and development  
• Training in authoring tools and design  
• Contact information  

Last updated, September 2002

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